![]() ![]() "We simply want the chance, with a search warrant, to try to guess the terrorist’s passcode without the phone essentially self-destructing and without it taking a decade to guess correctly," Comey continued. "Reflecting the context of this heartbreaking case, I hope folks will take a deep breath and stop saying the world is ending, but instead use that breath to talk to each other," he said in the blog post. Although he did not mention Apple by name, Comey asked the parties involved to tone down the rhetoric. Protests in support of Apple, planned by the group Fight for the Future, are planned for Tuesday in 30 cities around the globe.įBI Director James Comey commented on the matter in a post on the Lawfare blog on Sunday. A USA Today poll conducted last week found that public support was split between Apple and the FBI. The memo and Q&A document are in the vein of Apple’s letter to customers, published last Tuesday, that laid out the company’s case as to why it is not unlocking Farook’s mobile device. It answered questions such as "Why is Apple objecting to the government’s order?" "Could Apple build this operating system just once, for this iPhone, and never use it again?" and "Is there any other way you can help the FBI?" The memo linked to a Q&A page Apple published about the controversy. "At stake is the data security of hundreds of millions of law-abiding people, and setting a dangerous precedent that threatens everyone’s civil liberties." ![]() "This case is about much more than a single phone or a single investigation, so when we received the government’s order, we knew we had to speak out," Cook said in the memo, obtained and verified by BuzzFeed. The company is resisting the request, arguing that doing so could open up the data of its customers to cybercriminals, as well as the government. The federal law-enforcement agency had asked Apple to create a backdoor into the iPhone of Syed Farook, who, along with his wife, killed 14 people at a community center in San Bernardino, California, last year. Overall the email does a great job of reminding employees of the great things that happened in 2014, reminds them that they are a part of something meaningful, and thanks them for their hard work.Apple CEO Tim Cook told employees in a memo on Monday morning that "the data security of hundreds of millions of law-abiding people" is what is at stake in the company’s standoff with the FBI. He also shares his passion for his work and highlights the intrinsic rewards that are a part of working for Apple. Anyone who is feeling overworked or under appreciated will like to see this. Cook emphasizes the hard work and validates that most people don’t know how hard the employees work. The knowledge that you’ve done something great for someone else is a powerful reward - one which I hope you feel during the holiday season and throughout the year. People love Apple products, which means they love the work you do. ![]() Most customers will never know how hard you and your colleagues are working to make it a reality, but they will appreciate the depth of care and effort behind Apple Watch from the moment they put it on their wrist. They like to hear that the company they are working for is stable and will be well into the future. I could not be more excited about what’s in store for next year, and for the opportunity to work with all of you to make it happen.The email highlights the great things that have happened in the year, how well the company is doing, and the excitement for the future. Being a part of something with a purpose is a huge factor in employee engagement.Įnjoy this time with your friends and loved ones. The email talks not only about the good things the company has done for charity but also the impact their products have on the everyday lives of people. I’m immensely proud of the work that you and your teams are doing to make Apple a force for good in the world, both through our products and by making a difference on issues that touch millions of lives. They like when hierarchical boundaries are broken down and the CEO talks to them as equals. The overall tone of the email focuses on the team aspect of the company. Together we have reached new heights with our products and delivered Apple’s most innovative lineup ever. Cook absolutely nails it with his message. Apple CEO Tim Cook sent a holiday email to all his employees that could teach all business owners a thing or two about employee engagement. ![]()
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